I presented this week at the Spring Conference of the New York School Public Relations Association in Albany, NY, and got a warm reception from members gathered at the Holiday Inn in Albany. We were also treated to presentations by Jim Lukaszewski, a well-known speaker and author whose sage advice about dealing with the boss and surviving in the working world were invaluable.
While the use of Web 2.0 and social media tools has not exactly been met with widespread acceptance and adoption by school PR professionals, this was a group with an open mind about creating district Facebook fan pages, Twitter feeds, YouTube channels and Flickr photo albums. It can be done, folks, with an initial investment of time and at no cost to your District. I realized that had I presented to the same group of professionals two years ago, I would have been received with much more skepticism. Today, nearly every person in the room already had his or her own personal Facebook page, so the abhorrence to FB has disappeared completely.
Since the presentation, I have received a handful of eager emails, each with questions about setting up accounts with these tools, particularly Facebook fan pages. I am more than happy to oblige. And if I can’t answer the question, I’ll research it. Best of luck to all the school PR people I met in Albany, and many thanks for your positive feedback.