Here’s a great way to communicate with your constituents, via an eNewsletter created on a blog platform. Carol Franks-Randall, Superintendent of Schools in Elmsford, NY, who’s always ahead of the curve when it comes to communicating, created a WordPress blog, “Excellence in Elmsford,” two years ago that she now emails to community members as an eNewsletter. She has turned off the comments, making the blog her own creation over which she has total control. It’s a great way to keep in touch, control the message and even circumvent the local press by managing her own news. It’s a great idea for any school district struggling with public image or dealing with an antagonistic or absent local press.