OK, so maybe I shouldn’t be sacriligious about this.
But you have to admit, it’s pretty Web 2.0-cool when the Vatican launches its own YouTube channel, and that’s exactly what happened on Friday. Pope Benedict XVI joined President Barack Obama and Queen Elizabeth II in launching his own channel, the latest effort by the folks in Rome to reach out to the digital generation. (It probably won’t work on my college-age kids, however.)
At a Vatican news conference, an executive of Google Inc., parent company of YouTube, joined with the Catholic clergy to announce that the Vatican had posted its first 12 videos on the pope’s new YouTube channel. The Church hopes to publish three new videos each day.
“This is in particular directed towards the young, but not exclusively,” said Father Federico Lombardi, director of the press office of the Holy See. “This is a step toward better communication. The pope encouraged us to adopt new ways of communication in order to reach out to the people who are interested in the pope’s message.”
Initially, the new YouTube channel will post videos in four languages — Italian, English, German and Spanish — and more languages will be added later.
Way to go, Ben!