During a recent presentation I delivered to school public relations professionals about Web 2.0 and social media, a murmur went up in the audience when I got to a slide that read:
The next time your IT Department says no, show them this:
This is the sidebar on the White House’s blog, pointing readers and followers to a number of the social media tools this new White House uses to get out its message and the news. Now, in addition to its Facebook page, its Twitter account and its YouTube channel, the White House has a Slideshare page. Slideshare, in case you don’t know, is a free Web 2.0 site where presentations of all shapes and sizes — on every topic imaginable — are shared by people (including me) from all walks of life. By doing this, the Oval Office is inviting us in to judge for ourselves and broaden our knowledge base about our government. No excuses, guys.
Here’s just a sample slideshow from the White House page:
It’s an impressive example of how social media can be used. And again I ask: If the White House can do this, shouldn’t you be thinking about it?