At the National School Public Relations Association conference, held July 10-13 in lovely San Antonio, Texas, I attended umpteen professional development seminars, most focusing on — yes, you guessed it — social media.
One of the best social media presentations was conducted by the communications team from Papillion-La Vista School District in Nebraska, where communications director Annette Eyman and communications specialist Kala Morrissey laid out what their District is doing in the social media world. And let’s just say, they’re committed.
Among other things, Papillion has one of the best social media policies I’ve seen among districts. It includes thorough Facebook use guidelines, and even a security manual about social media, written to instruct its staff. Papillion does not permit staff-to-student “friending” on FB, for example.
In addition, extensive training has taken place at Papillion so that each school can create and populate its own Facebook page, linked, of course, to the District page.
And Papillion is spending the summer using their social media to offer parents tips, especially about summer reading and learning games. A super idea for an otherwise slow news season.
One of my favorite ideas, which I hope to steal this fall, was Papillion’s decision to use sidewalk chalk on the walks leading up to their elementary schools last September, which said “Find Us on Facebook” in a way that couldn’t be missed, especially by new parents. The idea is still valid, unless (as it just so happened in Papillion) it rains on opening day.
And down the road for Papillion? A mobile app for the district.
You can find Papillion-La Vista's Facebook guidelines on the District Facebook page. The District is also liberally using Twitter and YouTube. It's nice to see.
- 4 Summer Social Media Reads (whizbangpowwow.com)
- So You're on Social Media? Prove It. (bankingkismet.wordpress.com)
- Social Media is about MORE than the tools (marissagagnier.wordpress.com)
- Social Media: Law and Risk (thielst.typepad.com)
- How social media has changed public relations (publicrelationssydney.com.au)