More from NSPRA, where I attended a workshop by Tom Gould, Public Information Officer for the Oyster Bay-East Norwich Schools on Long Island. Tom’s workshop about self-publishing online showed school PR professionals and school leaders how they can manage their own messages by using Microsoft Word or Publisher to design their own online news pages. Tom starts several stories about his District on the front page of his online District newsletter, the Observer, then uses hyperlinks to take readers to the full stories inside.
Tom also showed us videos he produces and which appear on the District website and then are loaded onto YouTube. His superintendent of schools appears in the videos, which are useful ways to discuss ongoing issues or simply to let the public know what’s coming up in the District.
I have a screenshot of Tom’s enewsletter here or you can find it online here.
I am also embedding an example of one of his District videos, in case you’d like to see how he does it.